The Vision

In the early 20th century, over a period of 40 years Yehoshua Hankin, a pioneer purchased 600,000 dunam of deserted, bare, and unproductive land in Israel. Today that land is the vibrant population and business centers of Rehovot, Hadera and Ranaana.

The Land People (LP) are looking ahead at the next 40 years. Today 70% of the Jewish population in Israel lives between Netanya and Tel Aviv, only 10% of the country's land. And 90% of the Jewish population live between Be'er Sheva and Haifa – only 20% of the country's land.